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Re:Asia Innovations and Technology 7 Months ago

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Technology is often seen in the West as a way of making our lives more efficient or as a way of having fun

But researchers have found big cultural differences between East and West when it comes to what people actually do with their computers and mobiles phones.

In many Asian countries, technology has become a tool for learning, religion and politics, says Intel ethnographer Genevieve Bell.

She has spent the past two years travelling in Asia, looking at how people are adapting technology to suit their own needs and priorities.

"We see all kinds of local reinventions of technology," says Dr Bell, "whether it is people in China using their mobile phones to get the lunar calendar or people using the digital version of the Times of India newspaper matrimonial section to find a spouse."

She says this kind of research is important in helping technology companies tap into social trends and influence the kind of products they offer.

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Asia Innovations and Technology

linsi

2007/06/20 02:46

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