qb, one of Cambodia's leading telecommunications companies, has Stood Up with the CNVLD to take naming rights sponsorship on the qb 2008 Cambodian National Volleyball League.

Launched in Cambodia in 2008, qb has quickly become one of the most recognisable brands in the country, thanks to their integrated product plans, innovative advertising campaigns and high profile events. The qb '013' mobile service is rapidly gaining ground on more established brands operating in the nation.

qb are the first ever sponsor to take naming rights on a Cambodian sports league reflecting the increasingly prestigious and professional nature of the Cambodian National Volleyball League. The historic naming rights sponsorship by qb represents the final step on the CNVLD's long term objective of achieving sustainability through corporate sector sponsorship, a completely unique achievement for a local Cambodian NGO.

After seven successive seasons, the Cambodian National Volleyball League athletes are being increasingly recognised as the nation's sporting heroes and the support of qb will see greater public interest in their outstanding ability. After the National Standing Volleyball Team took #3 in the World at the 2007 WOVD Cambodia Standing Volleyball World Cup, their profile has become truly global.

The CNVLD is proud to welcome qb on board as the principal sponsor with prestigious team corporate sponsors such as bhp billiton, International Cambodian Drilling Services, Kingmaker, Sunway Hotel, Siemens, ISPP, Templestowe College, Globe Magazine, CTN, MPA Security, R.O Water and MOSALVY who recognise the unique power of sport to effect social change and demonstrate their responsible corporate citizenship through sponsorship of Cambodian disability sports.

With the first round of competition at the Olympic Stadium on 2-3 August and broadcast by CTN, the qb 2008 Cambodian National Volleyball League is set to prove itself again as Cambodia's premier sports league!

qb 2008 Cambodian National Volleyball League - For those who are on the ball

qb and the CNVLD: Standing Up for the Athletes with a Disability of Cambodia.

Get on the ball, visit: www.standupcambodia.net